Dec. 6, 2012

Luncheon at Sardi's on December 6, 2012

At the Broadway Association's December Holiday Luncheon, NY1 Theater Reporter Frank Dilella moderated a panel of Broadway's biggest producers to discuss their upcoming shows. The panelists included Pat Addiss (A Christmas Story The Musical), Todd Haimes (The Mystery of Edwin Drood) and Daryl Roth (Annie). They also discussed the importance of engaging younger audiences in the theatre and what it takes to be successful on Broadway.

The Broadway Association also announced a $5,000 contribution, towards hurricane relief, to the Mayor's Fund to Advance New York City. Each holiday season, the association selects a charitable organization to recognize that plays a substantial role in the betterment of the Big Apple and society-at-large. To make a donation, please visit http://www.nyc.gov/html/fund/html/home/home.shtml.

The Broadway Association

The Broadway Association, founded in 1911, is a not-for-profit business association devoted to the cultural and economic betterment of midtown west, which comprises the Broadway theater district. Our members include property owners, major corporations, hotels, advertisers, unions, civic associations, theater companies, developers, banks, law firms, airlines and publishers. The Association works together with other civic, cultural and business organizations and with the City to upgrade services in the Broadway Theater District, helping to foster the healthy climate that ushered in the development renaissance we currently enjoy.

The Broadway Associatin c/o Nicholas & Lence Communications | 28 West 44th Street, Suite 1217 New York, NY 10036, USA